CALL US
+ 91 11 4508 6000
E-MAIL
btc@bansaltrading.com

About Us

ETHOS

The pride we take in our “Family Business” truly reflects our legacy of over 75 years. Driven and emboldened every day, every transaction, through every aspiration and innovation to stay true to ourselves and our time tested and delightful ethos. The values of a good family.

With transparency and honesty. With care and reliability. With respect to internal and external customers, Employees, Customers and Principals. The values of staying core to our expertise, strengthening our strengths and innovate every facet of our family business.

Anantram Lachhmandas Aggarwal our first company was established in 1943. The journey started by our great grandfathers has now become a group of very well established companies.

CORE BUSINESS

www.chem-india.com is our flagship website for the group companies. We have our core business in marketing of chemicals and allied products as bulk importers distributors and export representatives catering to a variety of industries. With over 75 years of sustainable growth, we are a multi faceted group that has over 100 team members, 11 company owned warehouses with more than 150000 Square feet of storage space, 500 products and 1000+ active customers. We take pride in enabling innovation and strengthening our strength and marketing products with expertise.

GROUP COMPANIES

ANANTRAM LACHHMANDAS AGGARWAL

ALA EXIM LLP

ELDEE ENTERPRISES

OUR PHILOSOPHY

Everything we do is based on expertise, strength and innovation. The ability to strengthen our strengths, gain expertise and learn. Create new product lines, experiences, challenges and benchmarks. And forever be in relentless pursuit of adapting and enabling innovation. We shall forever remain passionate about our customers’ business and get inspired by our ethical legacy.

Expertise

We are champions of our distribution business. Whether it is market intelligence, product and application knowledge, internal systems, trade and industry awareness or laws. We do things in an immaculate way and delegate it to our team to make them learn and contribute to enhance our expertise and efficiency. We strive to become the best in our business.

Strength

It is about strengthening our strengths and then delegate our weaknesses. We know we are exceptionally experienced and talented in our business of marketing and distribution of chemicals. We don’t diversify or go into product lines or businesses that are not our strength or our core to which the group has dedicated an amazing 70 years and four generations.

Innovation

Enabling innovation and developing a culture for innovation is a must for improving customer happiness through rapid and agile changes to the customer experience. Technology, software and processes focus on continuous improvement. We go beyond logistics to deliver the type of value-added solutions that the type of value-added solutions designed to help you achieve success.

QUICK FACTS

75 Years of sustainable growth. A legacy unparalleled not just because of the pioneering status and experience, but the dedication of four generations resulting in time tested relationships both with our customers and principals.

We are a company run by an inspired lot of ignited minds. We are fortunate to attract the best talent in the industry, that is passionate to reinvent our services, build lasting relationships and keep our clients extremely happy.

Our warehouses that handle such a variety of products having varied lead times are adapting to robotic automation, internet of things with zero tolerance for errors and aim for challenging turn around and delivery timings.

Our group companies that are present in most of the B2B markets, are quality suppliers of a variety of products. With our independent strategic business units, we are able to serve more than 1000 active customers (customers who have done business in last 6 months). Truly a remarkable feat, but a fraction of our potential.

Over the years, the group has churned the portfolio to constantly launch new companies and product lines. It is an endeavour to introduce new products in the product life cycle, cross the chasm and then gain market share. It is all about focus, grit and persistence.

We are the go to choice for companies looking for a systematic, ethical and passionate distributer of chemicals and industrial raw materials. We are fortunate to enjoy outstanding reputation and benefit from recommendations from our partners

We don’t get into alliances just to add a marquee name to our portfolio. Our alliances go through comprehensive evaluation process and product lines are added only if we can be a part of our partners’ growth story. Resulting in a leadership position in most of the product lines we have the pleasure of marketing.

Anyone can distribute products from one dock to the next. That’s why at Bansal Trading Company with a relentless focus on continuous improvement, we go beyond logistics and over the years have been inspired and in a haste to adapt and execute IOT, Robotic Automation, Tracking, Quality Checks and compliance. We abhor inconsistency.We have aggressive marketing budgets both for industrial marketing in the traditional way and marketing in the social media, internet, emailers and print advertising.

As a chemicals distributor with 75 years experience, the team at Bansal Trading Company understands how critical it is to have perfect command over potential, financial and credit rating, end application knowledge, industry news, grapevine, competition and needs. We are now able to predict and strategise products and design marketing campaigns. With immense talent and systems, that work every day with both customers and suppliers we have internal data base and mining tools that give us grip and grit.

WE SERVICE THE FOLLOWING MARKETS

Paint, Coatings, Inks and Resins
Paint, Coatings, Inks and Resins is our forte. We enjoy a dominating position in this industry with excellent penetration and market share. With our vast portfolio and complimentary products, we are able to introduce new innovative products regularly to this market. Our team has excellent understanding of product chemistries, end application and regularly supply customised bespoke products.
Plastics, Paper and Rubber
Plastics, Paper and Rubber industry is growing at a very fast pace. The per capita consumption in India is one of the lowest in the world and the industry enjoys the focus of quality suppliers both in commodity products and specialised ingredients. We are determined to increase our footprint in this promising market.
Pharma, Personal Care and Home Care
Pharma, Personal Care and Home Care requires a thrust in delivery of quality and innovative range of speciality ingredients not at the hitherto inflated markups but at a price point where the customer becomes a partner. Our mission is to disrupt the market by offering products at affordable prices and take lead in adding new products in this ever-changing consumer market. This market is our focus area to gain expertise, strengths and to learn and deliver innovation in sourcing and quality products. We plan to introduce personal care products every month with focus on innovation-led, differentiated, and high utility products which can break the clutter in this category.
Textiles, Leather & PVC Leather
With the mission to provide best quality chemical raw material to its customer, over the years company has evolved itself in to a well diversified business entity with varied interests in Textiles, Leather and PVC Leather markets. We commit to offer “Same Quality Better Price” products and within a short span of time, with a focus to add new products in the resins and specialised solvent borne and water based coatings.
Pharma, Personal Care and Home Care
Pharma, Personal Care and Home Care requires a thrust in delivery of quality and innovative range of speciality ingredients not at the hitherto inflated markups but at a price point where the customer becomes a partner. Our mission is to disrupt the market by offering products at affordable prices and take lead in adding new products in this ever-changing consumer market. This market is our focus area to gain expertise, strengths and to learn and deliver innovation in sourcing and quality products. We plan to introduce personal care products every month with focus on innovation-led, differentiated, and high utility products which can break the clutter in this category.
Auto Ancillaries and Metal Treatment
India has its focus on “Make In India” and it is causing a revolution in auto and industrial products manufacturing. Over the years, the global quality standards has ensured that the collaborative investments in India has made quality raw materials from global manufacturers a prerequisite for this industry. India is destined to become a manufacturing hub for the world and this industry keeps us on our toes with excitement.

WHY US?

We serve as the force connecting specialty chemical producers to our customers. Our highly trained sales staff commits to our customers, ensuring every aspect of business with us is smooth and impact.

 

We realise our USP. We take pride in stocking more than 550 different products and ensure an industry leading turn around time. With online billing and robotic automation, we ensure that our goods are delivered on time, safe and with proper documentation, consistently.

All goods are weighed and checked when entering our warehouses. Internal batch numbers are put in on all packings. We move from small 20 kg. Packs to large parcels and tankers. We are a holistic marketing house and the choice of packing, depending on your current need and requirements, is yours.

Our chemical industry invariably sees fluctuations and shortages. We at Bansal Trading Company release the importance of stability in your business and it is quite possible that your end customer warrants quarterly prices. Hence, we do not speculate or take aim at short term gains. Our sale price is governed by our sales team and is purely on the basis on our costings. No illicit gains, pure distribution.

 

With industry leading internal benchmarks, checks and zero tolerance to any mistakes in accuracy of batches and documentation.

Class leading response rates for efficient and prompt sampling.

With more than 150000 Sq. Feet of company owned warehouses, we have excellent penetration enabled with innovative softwares and automation.

 

We take pride in many strategic business units, specialising in geographical areas, product lines, back office, financial and marketing team members. Your gateway to Bansal Trading Company experience is through a dedicated marketing channel member.

We ensure that our sales representative is dedicated to the highest ethical and moral standards of our 75 years respected group. Apart from that, we train them to ensure that they know about product lines and new products and services that can enhance your business.

Now, Bansal Trading Company is working on predictive marketing and trying to build and prepare the organisation to give the amazon experience. By using technology, SMS and eMail services and social media, Bansal Trading Company shall soon redefine the way we communicate with our esteemed clients and principals.